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Consumer Injury Advocate faced the challenge of rallying potential plaintiffs affected by Johnson & Johnson’s talcum powder products. The goal was to create a digital movement that raised awareness about the issue and empowered affected individuals to unite in a legal battle. This required crafting a compelling narrative, educating individuals about their rights, and mobilizing them into action while navigating the complexities and sensitivities of a high-stakes legal case.
We developed a powerful story of empowerment, reflected across all digital platforms, to connect with and inspire the target audience.
Created emotionally charged visual assets to grab attention and evoke empathy, making the issue more relatable.
Ensured messaging was consistent, urgent, and emotionally resonant, informing individuals about their legal rights and potential for financial restitution.
Integrated clear, actionable information from Consumer Injury Advocate’s website into the campaign, including a straightforward questionnaire to guide users on their path to justice.
The comprehensive campaign achieved significant impact:
• Cost Per Lead: Achieved an average cost per lead of $34.
• Empowerment: Transformed digital engagement into a real-world movement, symbolizing hope and empowerment for those affected.
• $34 Cost Per Verified Phone Lead: Successfully maintained a low cost per lead.
• $200+ Earned Per Lead: Each verified lead earned the client over $200.
• Social and Legal Change: Empowered individuals affected by harmful products to come forward, fostering a sense of community and collective action among potential plaintiffs.
• Awareness: Raised public awareness about the risks associated with talcum powder products.
Consumer Injury Advocate faced the challenge of creating a digital movement that resonated with and mobilized affected individuals. Through narrative development, compelling visual assets, consistent messaging, and actionable information, Dancing Chicken Media successfully transformed the campaign into a symbol of hope and empowerment, driving significant social and legal change.
